Brand

The PsiFi brand.

Wordmark, trident, color and type, with the rules that keep them consistent. Pronounced /saɪˈfaɪ/, like sci-fi.

Download the brand guide Get the logos

One wordmark. One symbol. Three colorways.

SVG first, always. Green on dark is the primary mark; white where contrast needs it; dark on light surfaces.

Wordmark, dark backgroundsPrimary lockup

SVG

Wordmark, light backgroundsDocuments, print

SVG

Trident on greenSocial, avatars

SVG

Symbol, roundApp icon, favicon

SVG PNG 512 PNG 1024

Symbol, squareTiles, badges

SVG

Symbol, darkLight surfaces

Round Square

Use SVG whenever possible so the mark stays crisp at any size.

Keep clear space around the logo equal to the height of the symbol.

Never stretch, distort or rotate the logo.

No shadows, gradients or outlines.

Only the provided colorways. No recoloring.

Social headers, Zoom backgrounds and 16:9 thumbnails live on brand.psifi.app/logos.

Green, black, white.

The greens carry growth and motion. Black grounds them; clean white keeps everything legible. Click a swatch to copy its hex.

Web UI tokens on psifi.app: Dark BG #050807 Bright Lime #77E36D Solid Green #54A44D

Bright Lime for the main accent and calls to action; Solid Green for secondary accents, icons and badges.

Keep text and controls at WCAG AA contrast or better.

Geometric, rounded, clear.

Smooth curves and clean lines, the same qualities we want in the product.

Primary · headlines

Versatylo

Geometric forms and rounded terminals: friendly, professional. Custom typeface; contact us for licensing. Shown by name only, since it is not a web font.

Secondary · body, print

Comfortaa

AaBbCc 0123

Rounded and geometric; pairs with Versatylo. Google Fonts, OFL.

AaRegularAaBold

Web · psifi.app and apps

Inter

AaBbCc 0123

Screen rendering, wide character support, variable weights. Google Fonts, OFL.

AaRegularAaMediumAaSemiboldAaBold

Versatylo and Comfortaa for headlines and brand-led material.

Inter for body text, UI and everything on the web.

Body text no smaller than 16px.

Line height 1.5 to 1.6 for body, 1.2 to 1.3 for headlines.

Psi. Three prongs. One idea.

In quantum mechanics the wave function that connects everything is written with the Greek letter Psi (Ψ), pronounced like the "sci" in sci-fi. It describes particles that exist everywhere at once, instantly connected across any distance.

The trident also recalls the double-slit experiment, when physics showed that particles behave as waves and pass through several paths at the same time. Our mark reads the same way: value flowing through many channels at once.

PsiFi is Psi plus finance, and the sci-fi feeling of using it. Money should move like information in a quantum system: globally, instantly, securely.

Global

Move money anywhere, to anyone, in any currency. Stablecoin rails that don't stop at borders.

Instant

Real-time settlement. No waiting, no batching. Legacy systems settle in days; PsiFi settles in seconds.

Secure

Non-custodial by design. Your keys, your money.